Our Work
The Work, In Detail
IPs we own, results we've delivered, stories behind the work, and the people who made it matter.
What We Do
Crafting Timeless Experiences
We craft experiences, stories, and strategies that connect brands with people in meaningful ways.
Media Strategy
We develop powerful media strategies that help brands grow, engage, and build long-term identity. Our approach combines creativity with data-driven insights.
- Brand positioning & storytelling
- Audience targeting & engagement planning
- Content strategy for social media
- Campaign planning & execution
Experiential Events
We design immersive and memorable events that create emotional connections. From intimate gatherings to large-scale activations, we bring ideas to life.
- Live events & curated experiences
- College & youth engagement events
- Brand activations
- Creative workshops & cultural events
Intellectual Properties
We create and manage original concepts that become scalable brand assets. Our IPs are designed to grow communities and create long-term value.
- Original event concepts
- Branded formats & series
- Content-driven properties
- Community building initiatives
Brand Partnerships
We collaborate with brands to build meaningful partnerships that go beyond promotions. Our campaigns focus on storytelling, impact, and audience connection.
- Influencer collaborations
- Co-branded campaigns
- Sponsorship integrations
- Cross-platform storytelling
Intellectual Properties
Our IPs
Formats we own, operate and scale — original concepts built from the ground up.
The Diplomacy Series
A multi-format conference blending Model United Nations, parliamentary debate, and a live newsroom. Designed to build young leaders through diplomacy and discourse.
Kintsugi Workshop
A hands-on therapeutic workshop rooted in the Japanese philosophy of repairing broken pottery with gold — celebrating imperfection as beauty.
Coffee Experiences
Curated intimate coffee meetups that spark meaningful conversations between strangers — professionals, creatives, and changemakers in the same room.
Pickleball
High-energy pickleball tournaments and open play sessions bringing together sports lovers with brand activations and community vibes.
Sufi Night
An evening of soulful Sufi music, candlelight, and poetry — a deeply immersive cultural experience for those who seek connection through sound.
Vogue & Volume
A high-energy DJ party night where fashion meets music. Dress up, turn up, and lose yourself in an unforgettable night of beats and curated experiences.
Results & Impact
Numbers That Speak
Real outcomes delivered for brands and communities across Gujarat and beyond.
Case Studies
The Work, In Detail
Not just what we did — but why, how, and what it changed.
Career Launcher
Education
Objective
Increase brand awareness among college students in Ahmedabad and drive admissions enquiries through organic and paid social media.
Strategy
Repositioned the brand from purely informational to aspirational — leaning into student success stories, exam prep motivation, and peer-to-peer content formats.
Execution
Weekly Reels series, exam countdown content, student testimonial videos, Meta Ads targeting 18–24 year olds within 15km radius, and influencer collaborations.
Results
- 3× follower growth in 60 days
- 1,100+ leads via Instagram DMs
- ₹18 CPL on paid campaigns
- 6.2% average engagement rate
UIM MUN 4.0
Education · Events
Objective
Promote India's largest university-level MUN and drive delegate registrations from across Gujarat.
Strategy
Built a content calendar around debate culture, youth leadership, and FOMO-driven countdowns. Positioned the event as a career-defining experience.
Execution
Event branding, social media campaign across Instagram and LinkedIn, press outreach, delegate spotlight content, and on-ground media coverage.
Results
- 200+ delegate registrations
- ₹50,000 prize pool highlighted across 40+ posts
- 15+ college communities reached
- Covered by Karnavati University channels
Pickleball Tournament
Sports · Brand Activation
Objective
Launch Ahmedabad's first branded pickleball event with Red Bull and Decathlon as co-sponsors.
Strategy
Targeted fitness communities, sports clubs, and young professionals. Used sport as a storytelling vehicle for the brands involved.
Execution
Event conceptualisation, sponsor coordination, on-ground branding, Reels and photo content, post-event highlight video.
Results
- 50+ participants across mixed doubles format
- Red Bull and Decathlon brand activations executed
- 80,000+ organic reach across event content
- 4 media placements post-event
Collaborations
Built Together, Better
We don't just work with brands — we build ecosystems.
Universities
Karnavati University, UIM, UWSL, USLM, KU and more — academic partners for MUN, workshops, and campus events.
Brand Partners
Red Bull, Decathlon, Tea Post, Apollo, Yamaha, Mahindra and others co-creating experiences with us.
Venue Partners
Premium venues, rooftops, cafés, clubs, and hotels hosting our curated events across Ahmedabad and Gujarat.
Creator Collabs
Photographers, videographers, Reels creators and digital storytellers amplifying our event narratives.
Community Partners
Youth clubs, student bodies, alumni networks, and cultural organisations expanding our reach.
Sponsors
Corporate and local sponsors supporting our IPs with funding, product, and platform visibility.
News & Media Coverage
As Seen Around
Our work and events have been recognised by newspapers, TV channels, and digital publications.
Newspaper Articles
Print and digital newspaper features covering our flagship events and brand campaigns.
TV Coverage
Television segments and news channel features on our events and community initiatives.
Interviews
Founder and guest interviews published across YouTube, podcasts, and news platforms.
Features & PR
Long-form features, editorial pieces, and PR placements across lifestyle and business media.
Digital Mentions
Instagram reposts, LinkedIn features, and community shoutouts from verified accounts and brands.
For press kits, media features, or coverage partnerships:
Contact Press TeamTestimonials
What People Say
From clients to attendees — experiences that people remember.
"The Diplomacy Series was unlike any MUN I have attended. The energy, the organisation, the speakers — everything was at a completely different level."
"Roots and Stories understood our brand voice immediately. The content they created felt authentic, not generic. Our engagement tripled within weeks."
"The Kintsugi workshop was a beautiful experience. I came for the craft but left with a completely new perspective on life. Beautifully curated."
"Love Raatri was magical. The setting, the people, the energy — Roots and Stories knows how to create moments that stay with you."
"Their pickleball event was flawlessly executed. From sponsor coordination to on-ground management — zero gaps. Will partner again."
"The social media growth they delivered in 60 days was better than what we had seen in the past year. Genuinely results-driven team."
